Solo Ads Advertising Guide
by Adrian Jock, author of the Solo Ads eBooks Series
"A good ad which is not run never produces sales."
If you followed all the steps from this Solo Ads Advertising Guide, now you have a great subject line and a very good ad copy that doesn't contain spam filter triggers.
Now it's the moment to choose the large ezines or groups of ezines (ad co-ops) that will publish your solo ad and start your actual solo advertising campaign ...
Content of the Section #9 Solo Ads Sellers
• How to Choose the Ezine/Newsletter That Will Publish Your Ezine Solo Ad:
- How to Find an Eligible Ezine/Newsletter
- How to Choose Between 2 Eligible Ezines or Solo Ad Co-ops
- Solo Ads: How to Choose the Best Newsletter (ebook)
• Ezines & Solo Ads Sellers
• Directory of Ezines (DOE)
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How to Choose the Ezine/Newsletter That Will Publish Your Ezine Solo Ad
How to Find an Eligible Ezine/Newsletter
Tip # 1. Always look for ezines having the topic as close as possible to the topic of your solo ad. The niche targeted advertising gets the best results.
Additional reading: Targeted Solo Ads: Do You Really Know What They Are?
Tip # 2. To choose an ezine, do some research first. Is the ezine still published, is its web page updated? Subscribe to the ezine and see what happens. It doesn't cost you anything and you can unsubscribe at any time.
Tip # 3. After subscribing, the first thing to look at is publisher's welcome message. If instead of it you receive a solo ad or an issue of that ezine, unsubscribe and look for another ezine. You want to find a publisher who cares about his or her subscribers because they are your potential customers.
Tip # 4. Once subscribed, read the ezine and analyse it. If the ezine publisher sends more than one solo ad per day, run away because this ezine is not for you.
Tip # 5. When you receive a solo ad, read it carefully. If in addition to the solo ad itself you see a lot of disclaimers, warnings and even publisher's long list of other businesses, run away, you want to run a solo ad not something else.
Additional reading: Some Solo Ads Sellers Can Ruin Your Advertising Campaign
I can hear you saying, "This process is too long for me. I'm in a hurry." Sure, it may take a week or so, but what about spending the money and not getting too much in return? Do you like this alternative? A solo ad in a large ezine or published by a solo ad co-op is not so cheap, so you'd better listen to my piece of advice.
How to Choose Between 2 Eligible Ezines or Solo Ad Co-ops
Now that you found 2 or more eligible ezines or solo ad co-ops, how to choose THE ONE?
It's time to look at the prices. Don't choose the cheapest ad or the solo ad that is sent to more subscribers. Do the math! Calculate the price per 1,000 subscribers, compare such average prices and only then choose the smaller figure.
How do you calculate the price per 1,000 subscribers for an ezine? Easy: multiply the price of the solo ad by 1,000 and then divide the result to the total number of subscribers. You found the price per 1,000 subscribers.
Additional reading: "Solo Ads: How to Choose the Best Newsletter". This special report includes the step-by-step process of assessing the newsletters taking into consideration both the quality of the content and the technical stuff.
Solo Ads: How to Choose the Best Newsletter (ebook)
Ezines & Solo Ads Sellers
AdsMarket Ezine Advertising Network (AM-EAN)
Discount solo ads - You get a lower price and in exchange you agree to subscribe to the ezines publishing your solo ad. Your solo ad is published by 4 ezines having a total readership base of over 1,900 subscribers.
Standard solo ads - Subscription to the ezines publishing your solo ad is NOT required. Your solo ad is published by 6 ezines having a total readership base of over 16,000 subscribers.
AM-EAN is always looking for long-term collaboration with its customers. You get a permanent 10% discount on any type of advertisement when you purchase the Lifetime Membership (one-time fee: $30).
All About Solo Ads - Google+ Community
The biggest solo ads community on GooglePlus. To find out various solo ads sellers or to post your request for a solo ad spot, check the section Solo Ads Marketplace.
Directory of Ezines (DOE)
Why waste time on forums and search engines
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Solo Ad Advertising Guide - Ezines & Solo Ads Sellers