Solo Ads Advertising - Solo Ads A/B Testing

Solo Ads Advertising Guide
Section 5: Solo Ads A/B Testing

by Adrian Jock, author of the Solo Ads eBooks Series

"Never stop testing, and your advertising will never stop improving."
David Ogilvy

Before launching the actual solo ads advertising campaign in large ezines or in multiple ezines, you need to have a good solo ad.

You don't want to pay a lot of money for an expensive solo ad only to find out that your ad sucks. Isn't that so?

What kind of subject line works best? Will more people open your solo ad if you include the word "free" in the subject line? What kind of call to action works best? And so on and so forth.

The only way to find out the answers is to experiment with your solo ads. The most common way is to run A/B split tests.

As the name suggests, two versions (A and B) are compared. They are identical except for one variation that might influence readers' behavior.

Content of the Section #5 Solo Ads A/B Testing

• What Should You Test?

• How to Actually Test a Solo Ad

Recommended eBook
Ultimate Guide to Solo Ads Ultimate Guide to Solo Ads

Probably the most comprehensive ebook on solo ads advertising.

1. Solo Ads Headlines (Subject Lines)
2. Ad Copy (Body)
3. How to Avoid Spam Filters
4. Solo Ads Copywriting Services
5. Solo Ads A/B Testing
6. Ad Trackers
7. Free Solo Ads
8. Cheap Solo Ads
9. Ezines & Solo Ads Sellers
10. Solo Ads with Guaranteed Clicks

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What Should You Test?

1. Test the Subject Line

See which pull better, which sell more.

2. Test the Lead

Change only the first couple of sentences.

3. Test the Lenght of your Ad Copy

Which gets better results, the long form or the short form?

4. Test the Offer

If you're offering a 5% off, try offering 10% off and see what response you get. If you offer something for a limited time, try changing the amount of time your audience has to think about it.

5. Test the Price

How will changing the price in your offer change the response?

6. Test Your Tone

Rigid, funny? Which draws more?

7. Test Your Call-to-Action (CTA)

Including too many links is overwhelming, but repeating your CTA just two or even three times in most cases leads to a lift in conversions rather than a drop-off. Test whether including a CTA a second time, as part of a postscript (P.S.), improves your result.

How to Actually Test a Solo Ad

Let's suppose that you have two great subject lines for your next solo ad. Simply test two versions of your solo ad (the same ad copy, different subject lines) among a small group of readers, use an ad tracker and determine the better performer.

Checkmark If you have your own mailing list and the solo ad is appropriate to your subscribers' interests... Divide the email list into 2 randomly matched groups and then send a different email to each group of people. The difference in results will show you what subject line works better.

Checkmark If you don't have your own list ... Test the response you receive for different subject lines by purchasing two cheap solo ads in the same small ezine. Track the response that you receive to these solo ads to help direct you as to which subject line you should use.

Additional reading: How to Test Your Solo Ads Subject Lines


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