Solo Ads Advertising Guide
by Adrian Jock, author of the Solo Ads eBooks Series
"On the average, five times as many people read the headline
In vain you have a great product, landing page & ad copy, in vain you spend hundreds or even thousands of dollars if all your headline does is to make the reader hit the delete button.
The headline can make you or break you ...
The subject line is the shortest part of your solo ad, but in the same time is the most important part.
Don't make the same mistake many advertisers make by focusing on their ad copy while writing quickly a subject line.
Content of the Section #1 Solo Ads Headlines
• Headlines Writing Tip
• Powerful Headline Templates
• Free Tools to Create Better Headlines
- Headline Analyzer
- Tweak Your Biz
• 150 Money Making Niche Headlines
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Headlines Writing Tip
The headline of your solo ad should feature the benefit upfront.
If the headline of your email solo ad is long, an email recipient may only see the first four or five words. It depends on how much horizontal space is allowed for the subject line by the email client used for reading the emails. That's why I recommend that you put the benefit upfront.
For example, instead of "For a limited time only, get 50% off on solo ads", use "50% off on solo ads, for a limited time only".
Powerful Headline Templates
1. Who else wants ...?
It suggests to the reader that there are a lot of people out there who know something he or she doesn't.
Example: Who else wants to know where to get a solo ad for a price of a classified ad?
2. Are you ...?
It provokes curiosity and interest.
Example: Are you ashamed of your poor solo ads results?
3. How to ...
It provokes curiosity and interest.
Example: How to write ezine solo ads that force your reader buy from you
4. They didn't believe I could ..., but I did!
People are naturally interested to find out how someone succeeded against all odds.
Example: They didn't believe that I could buy a solo ad for the price of a classified ad, but I did!
5. How I ...
We are all interested to know how another ordinary person like ourselves has achieved something.
Example: How I've succeeded to write ezine solo ads that forced my readers buy from me ...
6. How ... made me ...
A variation of the template no. 5
Example: How solo ads made me rich overnight
7. Secrets of/to ...
Everybody wants inside information.
Example: Secrets of a successful solo ads buyer
8. ... ways/secrets/steps to ...
A variation of the template no. 3 enhanced by the use of a number.
Example: 12 ways to create a powerful solo ad headline
9. WARNING: ...
Good to use when your product or service provides a solution to a specific problem.
Example: WARNING: This mistake could be losing you thousands of dollars monthly
10. Why ...?
Ask a question that everyone wants the answer to.
Example: Why your solo ads results were so bad?
Free Tools to Create Better Headlines
This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. Reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
Tweak Your Biz is an online headlines generator created for helping bloggers write effective titles for their articles and blog posts, but it can be used also for solo ads headlines.
150 Money Making Niche Headlines
The headline is the most important part of a solo ad. But surprisingly, most of the advertisers focus on the actual ad copy and neglect the headline...
"150 Money Making Niche Headlines" is a collection of 150 headlines that can be used in your solo ads promoting money making niche opportunities.
Thank you, Adrian. The readers are sick of the usual hype "I'm creating 50 new millionaires. Spots going fast!", "This brought in $700,000 in 28 Days!" or "You can retire in 30 days!". You've understood exactly what biz opp seekers are looking for. Your headlines are very much different :) - Mary Jo McNamara, internet marketer
Are your solo ads headlines boring people to death?
Click here to get your 150 Money Making Niche Headlines
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Solo Ad Advertising Guide - Solo Ads Headlines