Before launching the actual solo advertising campaign in large ezines or in multiple ezines, you need to test your ad copy.
What You Should Test?
• Test the Subject Line - See which pull better, which sell more.
• Test the Lead - Send the same offer to the same list but change only the first couple of sentences.
• Test the Lenght of your Ad Copy - Which sells more, the long form or the short form?
• Test the Offer - If you're offering a 5% off, try offering 10% off and see what response you get. If you offer something for a limited time, try changing the amount of time your audience has to think about it.
• Test the Price - How will changing the price in your offer change the response?
• Test the Day and Time - Monday? Friday? First thing in the morning? Midmorning? Afternoon? Evening?
• Test Your Tone - Rigid, funny? Which draws more?
If you have your own list/newsletter/ezine ...
I recommend you to divide the email list into randomly matched groups and then send a different email to each group of people, making sure that everyone gets the email at about the same time.
Since all the groups are matched, the differences in results will show you what ad copy works better.
If you don't have your own list/newsletter/ezine ...
Test the response rate you receive for different ad copy by purchasing cheap solo ads in smaller ezines.
Track the response that you receive to these solo ads to help direct you as to which ad copy you should use. Such tests should always be refined by analyzing the results offered by an ad tracker ...
